Bohemian – It’s all about being completely unique and following your artistic nature. The boho-chic, indie or hippie look is not a popular one in Kenya, especially with the conservative fashion market Kenya has. We are used to dressing in urban apparel and rarely will you find a store with a wide selection of fashion styles at affordable prices if we compare us to let's say American stores such as Forever 21.
Boho-chic is a style you’ll see celebrities like Vanessa Hudgens, Solange Knowles or Nicole Richie sport easily and look absolutely stunning while doing it. The Boho-chic style is characterized by loose-fitting, colorful clothes and at times lots of jewelry or none at all. The point is to create an original look by drawing style inspiration from the natural elements (earth, wind, air, and fire). The reason the look has always been embraced by artistic people is due to the fact that the style embraces creativity and an indifference to social structures – a feeling of breaking away from the norm. And isn’t this free-thinking nature what artists are all about?
Today’s boho-chic look is gradually being embraced by Kenyans, with African prints now being incorporated into boho-chic clothes. Speaking with Brianna Kisia, the designer of Fashion Mountain (a Kenyan bohemian clothing brand), she commented by saying that indie fashion can easily pick in the market. “Though, it’s hard to sell to Kenyans when they want are the same old looks, i.e. peplum tops, bodycon skirts etc. This means that a majority of my market is international when I’m really designing these clothes for Kenyans.”
Kenyans need to embrace new styles and forms of dressing to promote various unique Kenyan designers. This way, the Kenyan fashion industry can grow to the point where international celebrities recognize the talent that is here and promote the country as a destination for global events such as Mercedes Benz fashion week.
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